Italy's #1 castles and historic houses collection

 

Residenze d'Epoca Certification Protocol

20 years ago the "Residenze d'Epoca Certification Protocol" was born, the first system in the world for the rating of quality standards of historical residences. Since then, every year the Certification Commission of Residenze d'Epoca carries out up to 150 different Quality Controls on thousands of classified structures (to date 8058), rewarding the best castles and historical residences for tourism and events with the awarding of the prestigious Golden Crowns and publication in the Golden Register of Residenze d'Epoca.


3 Golden Crowns: IMPECCABLE HISTORIC HOUSE
150 Quality Controls passed
A unique and refined diamond that stands out for its constant search for perfection and the capability of transmitting unaltered the spirit and philosophy of excellence of Residenze d'Epoca. An obsessive attention to detail, timeless charm, standards of quality and impeccable hospitality elevate this masterpiece of virtue to the rank of absolute first choice.
2 Golden Crowns: EXCELLENT HISTORIC HOUSE
80 Quality Controls passed
A rare and precious gem where beauty, intimacy and exclusivity blend with a mission: to offer top services and superior experiences. An alchemy that transforms it into a landmark for the most refined palates, to whom it gives the privilege of feeling welcomed as “jewels resting on the pillow of hospitality”.
1 Golden Crown: HIGH QUALITY HISTORIC HOUSE
50 Quality Controls passed
A pearl of undisputed value capable of distinguishing itself for passion, dedication and a strong character. The historical, artistic and cultural value, combined with a wise balance between personality and first-class quality standards, make it stand out at the top of the preferences of those who always strive for the best.
1 Silver Crown: HISTORICAL RESIDENCE OF CHARACTER
Successful in the Preliminary Assessment of Suitability, annual verification
A precious piece whose identity emerges in the care of the rooms, in the authentic charm, in the level of services always up to expectations. It deserves a special place in the list of favourite choices.


The selection is extremely strict: in the last 12 months, less than 1% of the historical residences that have been nominated have managed to pass the selections made by the Certification Commission of Residenze d'Epoca. A limited circle of excellence that today can boast the Golden Crown and have the privilege of entering the restricted circle of the best historical residences in Italy.

Among the pre-requisites required to apply for the Golden Crowns are also the Seal of Quality and the Seal of Excellence, the two prestigious official awards issued by the Italian Register of Historic House of Excellence.

The Seal of Quality is a certificate of excellence granted only after passing 50 strict Quality Controls, and represents a fundamental pre-requisite for the awarding of the Golden Crown or the Double Golden Crown of Residenze d'Epoca.

The Seal of Excellence is the highest level of certification of the Italian Register of Excellent Historical Residences, issued after passing 150 Quality Controls. It is an award reserved every year only for a few selected historical residences, as well as one of the minimum pre-requisites required of the structures that aspire to the Triple Golden Crown.

The Italian Registry of the Historic Houses of Excellence issues two different levels of certification: the Quality Seal and the Seal of Excellence. Two prestigious awards that prove not only the beauty and charm of a historical residence, but also guarantee the high quality level of the services offered.


The strict Certification Protocol that subjects the historic houses to controls is based on 10 different evaluation phases and lasts about 12 weeks (3 months).

For this reason, to date, only 1% of the candidates has been able to pass it successfully and get the prestigious Seal of Excellence.

10

Evaluation phases

100

Quality Controls

1%

Candidates approved

 

Certification Protocol of Residenze d'Epoca

STEP #1

  • Technical sheet and qualifying preliminary evaluation

  • Compilling the technical sheet (personal data, technical information, addresses and references)

    Prerequisite check

    Quality Inspectors’ preliminary evaluation

    Customized certification procedures definition

    Issue of the formal role to the Certification Committee and commissioner assignment

 

Certification Protocol of Residenze d'Epoca

STEP #2

  • Technical in-depth analysis

  • Philosophy and values

    Experiences and competences

    Management and staff

    Focus and fields of specialization

    Goals, projects and development plans

    Financial, intellectual and human resources

    Clientele profile, target

    The 4 pillars of Value: uniqueness, charm, prestige, exclusivity

    The 4 pillars of Value: uniqueness, charm, prestige, exclusivity

    The 4 pillars of Value: uniqueness, charm, prestige, exclusivity

    The 4 pillars of Value: uniqueness, charm, prestige, exclusivity

 

Certification Protocol of Residenze d'Epoca

STEP #3

  • Telephone consultation with the Certification Technical Committee

  • Profiling and deepening interview

    - Philosophy and values

    - Experiences and competences

    - Management and staff

    - Focus and fields of specialization

    - Goals, projects and development plans

    - Intellectual and human resources

    - Financial resources

    - Clientele profile, target

    Price politics and strategies

 

Certification Protocol of Residenze d'Epoca

STEP #4

  • Area n°1 evaluation "The historic house"

  • Year of construction

    Restoration and preservation quality

    Architectural style

    Historical and cultural value

    Artistic and monumental value

    Uniqueness elements

    Atmosphere and charm

    Identity and character

    Emotional impact

    Valuable elements or artistic and cultural relevance

    Cosiness and exclusivity of the rooms

    Furniture and finishing quality

    Care and maintenance

    Combination of elements from different historical periods or different styles

    Parks and gardens

    Historical or important events

    Eminent characters

    Local integration

    Promotion projects

    Interiors

    Exteriors

    Equipment and decorations

    Shared areas

    Geographic position

 

Certification Protocol of Residenze d'Epoca

STEP #5

  • Area n° 2 evaluation "People and values"

  • Philosophy and values

    Presence of the owners

    Management responsibility

    Reception ability

    Hospitality culture

    Years of activity

    Experience in this sector

    Competences

    Focus and specialisation

    Economic stability

    Management

    Staff and personnel expertise

    Accredited references and partners

    Partnership

    Staff training

    Vision e mission

    Development plan and long/medium-term perspective

    Projects, workplace, improvements

    Preservation, restoration and protection programs

    Clientele analysis reference target

 

Certification Protocol of Residenze d'Epoca

STEP #6

  • Area n° 3 evaluation "Imagine and reputation"

  • Brand strength, visibility and development

    Reputation and reliability

    Certifications, prizes and recognitions

    Articles and reports transmitted by eminent media

    Feedbacks provided by the 151.751 Members of the Club of Residenze d'Epoca

    On-line reputation (reviews, forums, social networks)

    Public relation

    Care of the image

    Website

    Catalogues, brochures and advertising

    On-line and off-line promotions

    Participation in events, fairs and shows

    Photo records and photo gallery

    Video and multimedia contents

    Storytelling

    Communication and language

    Affiliation to specialised, luxury, niche or limited-enrolment networks

    Presence management on mass or general platforms

    Presence on social networks (quality content, publication frequency, interaction level, response time)

    Price-related management

    Discount and promotions parameters

    Evidence quality and quantity

    Loyalty marketing customers

    Marketing and communication campaigns

 

Certification Protocol of Residenze d'Epoca

STEP #7

  • Area n° 4 evaluation “Quantitative level of services”

  • Level of personalisation of services

    Hosting and accommodation capacity (furniture, cleanliness, accommodation, timings, sleep quality, shared areas)

    Customer service

    Food service (multiplicity of food, quality of raw material, wine menu, rooms, furniture and atmosphere)

    Management and direction

    Food & Beverage staff (chef, head waiter, waiters, etc.)

    Greeting and hospitality staff (front desk, reception, director, floor staff, etc.)

    Problem solving

    Point scored during the preliminary evaluation phase

    Result of anonymous Quality Control inspections

    Website (style, graphic, usability, loading speed, etc.)

    Comparative analysis with other historic residences (architectural style, services, geographic position etc.)

 

Certification Protocol of Residenze d'Epoca

STEP #8

  • Final score

  • Data and score examination from 4 to 7 phases

    Directive Council’s summing-up and marks

    Calculation of final score

    Assignation of merit range

    (ADDITIONAL INSPECTION: if the final score is below the minimum threshold, an additional formal inspection will be planned on-site and it will negatively affect the final score)

 

Certification Protocol of Residenze d'Epoca

STEP #9

  • Signing of the "Document of Excellence"

  • Signing of the “Document of Excellence" of Residenze d'Epoca

    Audit planning and adequacy test in order to verify the relevance of the "Document of Excellence"

    Definition of the 3 excellence standards:

    - Hospitality culture: reception, care, dedication

    - Respect: people, values, place

    - Valorisation: historical/artistic/cultural heritage, uniqueness, charm

    Definition of the terms of issue, use and revocation of the title "Historic House of Excellence" and the Seal of Excellence.

 

Certification Protocol of Residenze d'Epoca

STEP #10

  • Certification issue, title and Seal of Excellence

  • Issue of the Seal of Excellence

    Issue of the Seal of Excellence

    Assignation of the Unique Number of Certification

    Assignation of the title "Historic House of Excellence"

    Issue of the official certificate "Historic House of Excellence"

    Publication on the website www.residenzedepoca.it

    Communication campaign to announce the issue of Seal of Ecxcellence

 

Double Quality Certification


All the structures certified by Residenze d'Epoca are duly registered in the Italian Register of Historic Houses of Excellence, the national archive that for over 20 years has been in charge of valorizing and promoting the historical heritage through the census, cataloguing and quality certification of historical residences for tourism and events.

Discover the Italian Registry

 

The numbers of Residenze d'Epoca

  • 20 years

    of experience in high-level castle, villa and historic houses promotion

  • 8058 historic houses

    periodically evaluated by the Certification Committee

  • 209.875 Quality Controls

    carried out during the last 12 months through a rigorous Certification Protocol

  • 6.9% accepted candidates

    out 8.058 evaluated structures

  • 3 months

    average duration of each evaluation carried out through the Certification Protocol



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